Topics of Interest to Leaders, Entrepreneurs, and Marketers
Archive for July, 2007
Coolest Virtually UnKnown Technology: Claytronics Revealed
Jul 31st
What is claytronics? It’s a technology that allows you to use computer assisted design (CAD) to create PHYSICAL OBJECTS from micro matter. Claytronics is in it’s infancy and will definitely revolutionalize the manufacturing industry.
I wasn’t familar with claytronics until I read this article in
Think about all of the applications:
- execute manufacturing work in seconds;
- develop a complete replica of a human being to be in your room while having a conversation with someone who is not physically present;
- convert all paper diagrams and drawings into physical objects (cool way to write class notes!)
There are endless options…
Age of Information Automation and Prediction
Jul 27th
Many people like classifying eras, groups, phases, describing new eras such as:
- Web 2.0 Era
- Generation X
- Post 9/11 Era
While many "experts" call our current era the age of information, I think it’s too vague and I’ll make it a bit more precise with two case studies. Our era involves automating information to the point of predicting behaviour and using that information. This creates value…bla bla bla here are two examples:
PREDICTING BEHAVIOR CASE STUDY: BEHAVIOURAL MARKETING
Behaviour internet marketing is one of the biggest upcoming trends. Companies can serve advertisements on the basis of your track record and studying your history. An emerging company that plans to do this is Buddy2Buddy, an Instant Messaging platform that will serve relevant advertisements when internet users browse the internet.
For example, if you were visiting a website on purchasing a car, a car insurance advertisement might popup on your instant messenger platform with a special offer. The multimillionaire founders, Carlos and Lupe, have already invested $2,000,00 in launching this platform. Yes, it is Adware. They have some aggressive goals and client acquisition strategies.
Aggressive Goal = Earn $50,000,000/Month Based on Acquiring 50,000,000 new members and monetizing them at $1/each/month
Aggressive Tactic = The service promises to integrates some of the major instant messaging platforms (eg. MSN, Yahoo, etc.). So, upon signing up, new members are asked to enter their current platforms and the program AUTOMATICALLY emails EVERYONE on your contact list! Sure, I bet it works, but it’s kind of annoying. Let’s face it–most people don’t read the terms of service.
Carlos and Lupe are marketing champions though, so it’s quite possible that they pull it off. They earned about $2,000,000/Month, yes PER MONTH and are said to be worth upwards of $50,000,000. They made their millions by buying traffic–billions of impressions worth! Let’s see how it turns out…
AUTOMATING INFORMATION CASE STUDY: GOOGLE’S SEARCH ALGORITHIM
Automation is the core of the revolution towards predicting behaviour. Automation involves historical and/or just-in-time information usage. Automating is what the great Google is all about. It’s based on applying an algorithim to serve relevent content.
CONCLUSION
If you’re using information that is not automated or prediction-oriented, you probably shouldn’t be doing it. If you can afford it, outsource your tasks or find a way to automate what you’re doing. On that note, do you want a job writing, ahem, writing blogs?
Update: Coolest Guy On the Planet Changed Again…Google Made Me Lie!
Jul 23rd
The title says it all. The leader is B r a d Fa ll on again.
BREAKING…Google Has a New “Coolest Guy On the Planet”
Jul 23rd
I randomly searched again today to see who had the coveted #1 spot for the phrase coolest guy on the planet. It’s a new kid on the block– R u ss el B r un son–
Note: the characters are misaligned to ensure he doesn’t get a Search Engine boost. That’s very funny — I saw this guy at the # 3 position just a week ago. That’s very funny. I read Mi ke Fil saime’s domain page (coolest guy on the planet .com) and I think his story about Br ad Fall on’s cockiness about his #1 position is entertaining.
Imagine how could it would it be to be boast you’re the coolest guy on the planet and then encourage someone to Google you to prove it. 
How to Accomplish Any Goal (if it’s Worth it!) and Manage Information/Time
Jul 22nd
I’ve found many amazing ways of accomplishing my goals now by taking action and implementing what I’ve learned.
I’m faced with a (favourable) challenge: do I keep learning more or do I act now or both? How do I manage my time?
Thanks to the internet accomplishing any major goal can be just a search away. Of course, this is subject to many contraints. In other words, the knowledge is out there for those who choose to seek it.
What I wrote seems like fluff: it’s as if I’ve been like I haven’t said much, but this is a big deal to me. Information is very addictive. At the same time, everything boils down to a decision over what to do with your time.
Onwards.
Want to make a million dollars? Reverse-engineer it. How easy is that? Look…if you really want to accomplish all your goals it’s really as simple as learning from the best. There are an infinite number of ways to make a million dollars. Some meet your needs more.
Many of the most successful people I know drop this secret again and again, so I’m going to repeat it. Reverse-engineer it. Reverse-engineer it. Reverse-engineer it.
Need an example? Let’s pick something tough. What’s the hardest thing to accomplish that you can think of?
**BRIEF EPIPHANY* WOW. As I write this I think back to very successful people who have used similar words and have challenged people with statements such as: "Give yourself an extremely challenging goal, so that when you accomplish it, you’ll know it was because you used my idea." I’ve heard a similar phrase mentioned in Napoleon Hill’s Think and Grow Rich; by the Chicken Soup for the Soul author featured in The Secret and by Tim Ferris’ in his New York Times Best Seller The Four Hour Work Week.
Back on track…recall we were picking a seemingly challenging goal. How about arranging a one-on-one meeting with the President/Prime Minister/Chancellor of any country in the world?
How to do this: Reverse-engineer it! Okay, fine…I’ll spell out a high level overview. This needs to be broken down further and further until you accomplish all the steps necessary to accomplish your goal. I adopted components of this "sales process" to many tasks from Casey Combden, a man who makes $100,000+/month.
1. Find out who has done it before and who is currently doing it (MAKE A LIST)
2. Contact them. Pick up the phone. If you don’t get through to the first person, go to the next person. Do you suck at this? Hire someone to do it for you. Money talks. Don’t have money? Earn it….again, you can find a way. Nothing mentioned here or in further posts are NECESSARY STEPS. They are SUFFICIENT, yet not foolproof. (CONTACT)
3. Present your idea and ask for how you can meet the President — what are your options? If they can’t help you, ask if they know who can (use your leads wisely). If they can’t help you, go to the next contact on your list. (PRESENT YOUR REQUEST)
4 (OPTIONAL). Follow-up to set up a new meeting if need be.
5. Once you acquire the KNOWLEDGE, plan how to excecute this effectively and, if need be, cycle through the previous steps (PLAN YOUR SUCCESS).
6. EXECUTE OR If at first you don’t succeed…you know the saying.
7. If it’s worth the time, continue attemping. If not, I encourage you to stop! There are times when QUITTING IS A GOOD OPTION. Also, evaluate your succeed if you choose to learn from your success. Again, it’s your life! Take shortcuts if it makes sense. (MANAGE PRIORITIES AND EVALUATE)
If you take this challenge, you’re a champ. I don’t need to offer you a prize, but I’d like to because I like meeting champs.
"Choose your Destiny" – Mortal Kombat, haha