Business

How I Went From Average Joe Salesperson to #1 in Canada for Direct Sales

Let's face it: sales can be intimidating.    When I first picked up the phone as a 16 year telemarketer and called my first client, I felt like I was going to die of a panic attack.   If my desire to make money so that I could become a debt-free University graduate was not there as a motivator, I might have taken the easy way. (…)


Contractor Offer: The Online Marketplace for Local Contractors

My friends and I will soon be launching ContractorOffer.com: The Online Marketplace for Local Contractors
This is both a New Venture Project for the Richard Ivey School of Business and venture we plan to carry out.


Age of Information Automation and Prediction

Many people like classifying eras, groups, phases, describing new eras such as:

Web 2.0 Era
Generation X
Post 9/11 Era

While many "experts" call our current era the age of information, I think it's too vague and I'll make it a bit more precise with two case studies.  Our era involves  automating information to the point of predicting behaviour and using that information.   This creates value…bla bla bla here are two examples:
PREDICTING BEHAVIOR CASE STUDY: BEHAVIOURAL MARKETING
Behaviour internet marketing is one of the biggest upcoming trends.   Companies can serve advertisements on the basis of your track record and studying your history.   An emerging company that plans to do this is Buddy2Buddy, an Instant Messaging platform that will serve relevant advertisements when internet users browse the internet. 
For example, if you were visiting a website on purchasing a car, a car insurance advertisement might popup on your instant messenger platform with a special offer.  The multimillionaire founders, Carlos and Lupe, have already invested $2,000,00 in launching this platform.   Yes, it is Adware.   They have some aggressive goals and client acquisition strategies. (…)


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Who's the Coolest Guy on the Planet? SEO Contest

I recently found about an amusing contest where contenders compete to receive a top search engine ranking for "Coolest Guy on the Planet."  If you search Google for "Coolest Guy on the Planet" you'll see a few listings.  The top guys are champs.   I love how the internet is a game where you can compete with a given set of rules–some known and some unknown–for profits. (…)


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Next .Com Launch Scheduled for September 1, 2007

As part of a New Venture Project for the Richard Ivey School of Business, two of my friends and fellow classmates are developing a web-based solution to a need in the marketplace.  The core group, for now, consists of Andrew Carrothers, our Technology/Design Director; Benjamin Sinclair, our Operations/Policy director and me, our Business Development Director. (…)