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  • admin 11:40 pm on August 24, 2010 Permalink | Log in to leave a Comment
    Tags: art williams, jack ma   

    Random Favorite Success/Motivational Videos 

    NSFW Boiler Room:

    Glengarry Glen Ross:

    Nostalgic Matrix song + Beautiful Car

     
  • admin 7:32 am on August 3, 2010 Permalink | Log in to leave a Comment
    Tags: elance, guru, odesk, outsourcing   

    5 Tips for Hiring on Outsourcing Websites 

    1. Ask for samples in your posting
    2. Use milestones and clear deadlines
    3. Always escrow. Don’t prepay unless there is a good reason.
    4. I may give bonuses for early completion. Out of 3 bonus offers, I’ve had 3/3 projects done early.
    5. For large projects, give someone a small project and see how well they work. With anything above ~ $5,000 project, you’ll be very confident they can deliver on both quality and time.

    These outsourced websites have skyrocketed in popularity. I’ve personally outsourced over 60 projects as of today (August 3, 2010) and started back in late 2007. Elance is also the 349th most popular websites in the United States today according to Alexa.

     
  • admin 9:38 pm on July 24, 2010 Permalink | Log in to leave a Comment  

    “Original” Ideas are Derived 

    How can an idea be original?

    Through evolution,  and assuming evolution occurs ceteris paribus, a human brain is pre-wired with certain capabilities.

    The following are two sources of information:

    • external stimuli – by using the five senses, humans capture new information and synthesize it whether f
    • internal stimuli (eg. maturation of brain cells)

    I think people overestimate originality and place too much value on it.   People are expected to “copy” languages.  This is especially the case in business

     
  • admin 5:43 am on July 24, 2010 Permalink | Log in to leave a Comment  

    Brand Advertising and Old Spice 

    http://tv.yahoo.com/blog/despite-enormous-popularity-old-spice-guy-not-helping-sales–1403

    I’ve written earlier about why brand advertising is highly risky. As the article indicates above, Old Spice’s sales have actually decreased.

    I’ll offer Old Spice a deal where I will increase their sales by at least 10% with only HALF of the budget they spent on the old spice campaign.   Contact me.

    Funny doesn’t necessarily sell. This stuff has been written about for ages. You can read about my post about this matter here: http://www.leonapel.com/2009/08/17/why-performance-marketing-is-superior-to-brand-advertising/.  The biggest consistently profitable marketers understand marketing is a science and should not be left to chance.

     
  • admin 8:10 pm on July 20, 2010 Permalink | Log in to leave a Comment
    Tags: hst, taxation   

    Why HST Makes Sense in Ontario 

    The HST makes sense because businesses will no longer be charged GST by several inputs in their Ontario supply chain. This will also allow Ontario to attract more businesses to incorporate in Ontario. The extra costs experienced by consumers are temporary to consumers as more competition will result in lower long-term costs. More businesses in Ontario means more jobs and other multiplier effects that stimulate prosperity.

    The HST makes sense because businesses will no longer be charged GST by several inputs in their Canadian supply chain. This will also allow Canada to attract more businesses to incorporate in Canada. The extra costs experienced by consumers are temporary to consumers as more competition will result in lower long-term costs.
     
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