Category: Business

Many people like classifying eras, groups, phases, describing new eras such as:

• Web 2.0 Era
• Generation X
• Post 9/11 Era

While many “experts” call our current era the age of information, I think it’s too vague and I’ll make it a bit more precise with two case studies.  Our era involves  automating information to the point of predicting behaviour and using that information.

AUTOMATING INFORMATION CASE STUDY: GOOGLE’S SEARCH ALGORITHIM

Automation is the core of the revolution towards predicting behaviour.   Automation involves historical and/or just-in-time information usage.  Automating is what the great Google is all about.   It’s based on applying an algorithim to serve relevent content.

CONCLUSION

If you’re using information that is not automated or prediction-oriented, you probably shouldn’t be doing it.  If you can afford it, outsource your tasks or find a way to automate what you’re doing.   On that note, do you want a job writing, ahem, writing blogs?

I recently found about an amusing contest where contenders compete to receive a top search engine ranking for "Coolest Guy on the Planet."  If you search Google for "Coolest Guy on the Planet" you’ll see a few listings.  The top guys are champs.   I love how the internet is a game where you can compete with a given set of rules–some known and some unknown–for profits.

The current #1 listed person–Brad Fallon–is a respected Search Engine Optimist and it’s great to see a so-called "Guru" put theory into practice.

Removed 🙂