Many people like classifying eras, groups, phases, describing new eras such as:
- Web 2.0 Era
- Generation X
- Post 9/11 Era
While many “experts” call our current era the age of information, I think it’s too vague and I’ll make it a bit more precise with two case studies. Our era involves automating information to the point of predicting behaviour and using that information.
AUTOMATING INFORMATION CASE STUDY: GOOGLE’S SEARCH ALGORITHIM
Automation is the core of the revolution towards predicting behaviour. Automation involves historical and/or just-in-time information usage. Automating is what the great Google is all about. It’s based on applying an algorithim to serve relevent content.
CONCLUSION
If you’re using information that is not automated or prediction-oriented, you probably shouldn’t be doing it. If you can afford it, outsource your tasks or find a way to automate what you’re doing. On that note, do you want a job writing, ahem, writing blogs?
