Age of Information Automation and Prediction
Many people like classifying eras, groups, phases, describing new eras such as:
- Web 2.0 Era
- Generation X
- Post 9/11 Era
While many "experts" call our current era the age of information, I think it's too vague and I'll make it a bit more precise with two case studies. Our era involves automating information to the point of predicting behaviour and using that information. This creates value…bla bla bla here are two examples:
PREDICTING BEHAVIOR CASE STUDY: BEHAVIOURAL MARKETING
Behaviour internet marketing is one of the biggest upcoming trends. Companies can serve advertisements on the basis of your track record and studying your history. An emerging company that plans to do this is Buddy2Buddy, an Instant Messaging platform that will serve relevant advertisements when internet users browse the internet.
For example, if you were visiting a website on purchasing a car, a car insurance advertisement might popup on your instant messenger platform with a special offer. The multimillionaire founders, Carlos and Lupe, have already invested $2,000,00 in launching this platform. Yes, it is Adware. They have some aggressive goals and client acquisition strategies.
Aggressive Goal = Earn $50,000,000/Month Based on Acquiring 50,000,000 new members and monetizing them at $1/each/month
Aggressive Tactic = The service promises to integrates some of the major instant messaging platforms (eg. MSN, Yahoo, etc.). So, upon signing up, new members are asked to enter their current platforms and the program AUTOMATICALLY emails EVERYONE on your contact list! Sure, I bet it works, but it's kind of annoying. Let's face it–most people don't read the terms of service.
Carlos and Lupe are marketing champions though, so it's quite possible that they pull it off. They earned about $2,000,000/Month, yes PER MONTH and are said to be worth upwards of $50,000,000. They made their millions by buying traffic–billions of impressions worth! Let's see how it turns out…
AUTOMATING INFORMATION CASE STUDY: GOOGLE'S SEARCH ALGORITHIM
Automation is the core of the revolution towards predicting behaviour. Automation involves historical and/or just-in-time information usage. Automating is what the great Google is all about. It's based on applying an algorithim to serve relevent content.
CONCLUSION
If you're using information that is not automated or prediction-oriented, you probably shouldn't be doing it. If you can afford it, outsource your tasks or find a way to automate what you're doing. On that note, do you want a job writing, ahem, writing blogs?
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