Who’s the Coolest Guy on the Planet? SEO Contest

I recently found about an amusing contest where contenders compete to receive a top search engine ranking for "Coolest Guy on the Planet."  If you search Google for "Coolest Guy on the Planet" you’ll see a few listings.  The top guys are champs.   I love how the internet is a game where you can compete with a given set of rules–some known and some unknown–for profits.

The current #1 listed person–Brad Fallon–is a respected Search Engine Optimist and it’s great to see a so-called "Guru" put theory into practice.