I had one of the strangest dreams. It is uncharacteristic of me to share light topics like this but there’s actually a good lesson.
Rick Santorum and Mitt Romney both hired me as a consultant to win the Republican primaries where there was a conflict of interest.
The interesting thing is they both appeared at the same event at the same time, so even though I attempted to step out while they were there simultaneously, they kept wanting to be together.
Realistically though, I think both every candidate mismanaged their donations and everyone’s ads were a waste of money. If they honestly think they earned a return on their investment from advertising on TV, they are kidding themselves.
I gave out solid advice on how to actually acquire voters in a more predictable manner via performance-oriented and data-driven decision making.
I can almost guarantee none of the candidates know how many donations they received resulting from a specific advertisement. In 2012, there’s no excuse for not knowing your numbers. There should a clear target or a clear result from any action. Otherwise, politicians are gambling!
