Weird Dream: Santorum and Romney Hired Me

I had one of the strangest dreams. It is uncharacteristic of me to share light topics like this but there’s actually a good lesson.

Rick Santorum and Mitt Romney both hired me as a consultant to win the Republican primaries where there was a conflict of interest.

The interesting thing is they both appeared at the same event at the same time, so even though I attempted to step out while they were there simultaneously, they kept wanting to be together.

Realistically though, I think both every candidate mismanaged their donations and everyone’s ads were a waste of money. If they honestly think they earned a return on their investment from advertising on TV, they are kidding themselves.

I gave out solid advice on how to actually acquire voters in a more predictable manner via performance-oriented and data-driven decision making.

I can almost guarantee none of the candidates know how many donations they received resulting from a specific advertisement. In 2012, there’s no excuse for not knowing your numbers. There should a clear target or a clear result from any action. Otherwise, politicians are gambling!

By Leon Apel

Leon Apel works virtually with talented team members from North America, Europe and Asia on projects designed to improve life on earth.

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