Leon Apel

Small promises.

Promise less than you think you can do. Then do it.


Most of the trouble I have caused other people did not come from doing bad work. It came from saying yes too quickly. Yes, I can look at that today. Yes, that will be ready Friday. Yes, I will call you back this afternoon. Each one sounded reasonable when I said it. Together they added up to more than one person could carry, and something slipped.

The work I do sits in eCommerce, payments, and health companies. In all three, other people plan around what you tell them. Someone holds a shipment, moves a meeting, or waits on a reply before they can take the next step. A missed promise does not only cost me. It quietly costs whoever was counting on it.

So I try to make smaller promises. Not fewer conversations, and not less effort, just commitments sized to what I actually know. “I will look at this tomorrow and tell you what I find” is a promise I can keep. “I will fix this tomorrow” often is not, because I have not seen the problem yet.

A small promise has a few parts. It names one thing. It has a time attached, with a time zone when people are spread out. And it says what happens next, even if what happens next is another short update. I split my time between Latin America and the United States, and I get to Europe and Asia when the calendar allows, so “later today” rarely means the same thing to everyone on a thread. A specific time leaves less room for guessing.

The hard part is the moment just before saying yes. There is a pull to be agreeable, to sound capable, to avoid disappointing someone right now. A bigger promise feels generous in the moment. It usually is not. A clear “I can do this part by Thursday, and the rest needs another week” is more useful than an eager yes that turns into an apology.

When I do miss one, the best fix I know is to say so early. Not at the deadline, and not after someone has to chase me. A short note that says what slipped, what I can still do, and when, gives the other person time to adjust. It is uncomfortable to send. It is far less uncomfortable than the alternative.

Small promises also make bigger ones believable. If I do the minor things I said I would, on the day I said I would, people stop needing to check. That trust is slow to build and quick to spend, and it rarely comes from one impressive moment. It comes from a long line of ordinary ones.

I still get this wrong. I overcommit on a good day and pay for it on a busy one. The correction is the same each time: write down what I agreed to, look at the list before adding to it, and say no or not yet when the list is already full.

None of this is complicated. It is a habit, and like most habits, it is easier to describe than to keep. This site is one small promise of its own: a few honest notes, a handful of free tools, and nothing that claims to be more than it is.