Lists, not launches.

Most weeks I am not announcing anything.

A launch is a story. A list is the work. I still prefer the list: who needs a reply, what has to settle, what can wait.

I work across eCommerce, payments, and health companies. Those businesses punish theatre. Customers notice when money is late. Founders notice when you disappear after a loud week.

I write here so a search for my name finds this quieter version. Canadian. Often between Latin America and the US. Sometimes Europe or Asia. Usually on a list.