Lists, not launches.

Most weeks I am not announcing anything.

A launch is a story. A list is the work. I still prefer the list: who needs a reply, what has to finish, what can wait.

Real products punish theatre. People notice when you disappear after a loud week. They notice when you answer on an ordinary Tuesday.

I write here so a search for my name finds this quieter version. Canadian. Often between Latin America and the US. Sometimes Europe or Asia. Usually on a list.