Suggested Investment Criteria

Suggested Investment Criteria:

  1. Excellent product market fit (the product needs to be highly appealing to its intended audience)
  2. Excellent ability to acquire clients, partners, and team members to grow
  3. Excellent management team and reasonable equity structure to align incentives
  4. Reasonable valuation/terms
  5. Reasonable upside: 100x+ potential for very early stage companies and 10-50x for later stages
  6. Excellent probability of traction and capturing significant market share
  7. Strong business references
  8. Desire/passion to focus on the business rather than on other interests
  9. Reasonable skin in the game
  10. The company must have reasonable odds of generating a competitive advantage over time (eg. knowledge advantage, IP, network effects)
  11. Aligned incentives with the investor
  12. Historical track record of success with other companies/projects/employers
  13. The founder must consider feedback and be open to suggestions; however, the founder must have great judgement and ultimately decide what is in the company’s best interest.



By Leon Apel

Leon Apel works virtually with talented team members from North America, Europe and Asia on projects designed to improve life on earth.

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