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	<title>The Blog of Leon Apel &#187; steve jobs</title>
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		<title>Fortune Ranks Jobs #1 in List of &#8216;Smart&#8217; CEOs in Tech</title>
		<link>http://www.leonapel.com/2010/07/10/fortune-ranks-jobs-1-in-list-of-smart-ceos-in-tech/</link>
		<comments>http://www.leonapel.com/2010/07/10/fortune-ranks-jobs-1-in-list-of-smart-ceos-in-tech/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 13:42:27 +0000</pubDate>
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				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.leonapel.com/?p=237</guid>
		<description><![CDATA[Apple&#8217;s Steve Jobs has placed as the smartest CEO in a Fortune list of the 50 smartest people in technology: http://www.ipodnn.com/articles/10/07/09/jonathan.ive.comes.in.as.smartest.designer/]]></description>
			<content:encoded><![CDATA[<p>Apple&#8217;s Steve Jobs has placed as the smartest CEO in a Fortune list of the 50 smartest people in technology: <a href="http://www.ipodnn.com/articles/10/07/09/jonathan.ive.comes.in.as.smartest.designer/" rel="nofollow">http://www.ipodnn.com/articles/10/07/09/jonathan.ive.comes.in.as.smartest.designer/</a></p>]]></content:encoded>
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		<title>The Death of &#8220;Reading Books&#8221;</title>
		<link>http://www.leonapel.com/2008/01/29/the-death-of-reading-books/</link>
		<comments>http://www.leonapel.com/2008/01/29/the-death-of-reading-books/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 01:28:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
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		<category><![CDATA[death of reading books]]></category>
		<category><![CDATA[steve jobs]]></category>

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		<description><![CDATA[Steve Jobs, the CEO Of Apple,&#160; was recently quoted as saying &#34;People don&#8217;t read books&#34; when asked about one of Amazon&#8217;s new developments. Applying the principle of charity, I intrepret that he meant that, on average, people are proportionally reading less compared to other activities (eg. watching videos, and using the internet).&#160;&#160; You&#8217;re likely proof [...]]]></description>
			<content:encoded><![CDATA[<p>Steve Jobs, the CEO Of Apple,&nbsp; was recently quoted as saying &quot;People don&#8217;t read books&quot; when asked about one of Amazon&#8217;s new developments.</p>
<p>Applying the principle of charity, I intrepret that he meant that, on average, people are proportionally reading less compared to other activities (eg. watching videos, and using the internet).&nbsp;&nbsp; You&#8217;re likely proof of that <img src='http://www.leonapel.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>This point is self-evident from human-nature.&nbsp; As anyone who went through public schooling will tell you, youth are far more enthusiastic about watching a video lesson as opposed to reading about it.&nbsp;</p>
<p>Steve Jobs obviously gets it.&nbsp; People live in the &quot;synopsis era,&quot; &quot;bullet-point&quot; era or whatever else you please.&nbsp; Just keep it brief.&nbsp;&nbsp; In fact, people want to talk more than they want to listen.&nbsp; That&#8217;s one of the reasons why Web 2.0 is so hot.&nbsp;&nbsp; People want fast interaction.</p>
<p>People don&#8217;t want to read a 900 page novel anymore.&nbsp;&nbsp; Speaking of which, the last 900-pager I read was in grade 12, called &quot;A Fine Balance&quot; by Rohinton Mistry.&nbsp; Great book.&nbsp; Great historical background.&nbsp; Great narrative.&nbsp;&nbsp; Did he need to use 900 pages to write it?&nbsp; I don&#8217;t think so.</p>
<p>&quot;Sparks Notes.&nbsp; Coles Notes.&nbsp; Purple monkey?&quot; They get it.&nbsp;&nbsp; So, next time you speak &#8212; be concise.&nbsp; State your biggest point upfront.&nbsp; Speak in elevator pitches.&nbsp; And I should follow my own advice&#8230;.this blog post will end now.</p>
<p>P.S. This should have been a video, a photo, or in some sort of creative media since we both know you probably aren&#8217;t going to read it &#8212; eh?&nbsp; Well, I guess I can&#8217;t run for public office now.</p>
<p>&nbsp;</p>]]></content:encoded>
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