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<channel>
	<title>The Blog of Leon Apel</title>
	<atom:link href="http://www.leonapel.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.leonapel.com</link>
	<description>Topics of Interest to Leaders, Entrepreneurs, and Marketers</description>
	<pubDate>Sat, 16 Aug 2008 02:13:57 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
	<language>en</language>
	
		<copyright>&#xA9; admin</copyright>
		<itunes:author>admin</itunes:author>
		<itunes:summary></itunes:summary>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		
		<item>
		<title>Testing Toronto Daily Food Delivery Service</title>
		<link>http://www.leonapel.com/2008/08/16/testing-toronto-daily-food-delivery-service/</link>
		<comments>http://www.leonapel.com/2008/08/16/testing-toronto-daily-food-delivery-service/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 02:07:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Cool Stuff]]></category>

		<category><![CDATA[Lifestyle]]></category>

		<category><![CDATA[food delivery]]></category>

		<category><![CDATA[Nim Diet]]></category>

		<guid isPermaLink="false">http://www.leonapel.com/?p=40</guid>
		<description><![CDATA[I&#039;m testing out a service for 10 days that delivers daily meals to you called the Nim Diet. (...)]]></description>
			<content:encoded><![CDATA[<p>I&#039;m testing out a service for 10 days that delivers daily meals to you called the <a href="http://nimdiet.com/">Nim Diet</a>.</p>
<p>For about $40/day, they deliver chef-prepared, healthy, daily meals including a breakfast, lunch, dinner, snack, and dessert.</p>
<p>Here&#039;s what my upcoming schedule looks like:</p>
<p><img align="baseline" alt="august 21 to 24th meals" src="/wp-content/uploads/image/" /></p>
<p><img height="345" width="500" align="baseline" src="/wp-content/uploads/image/August 21 to 24th.png" alt="August 21 to 24th.png" /></p>
<p><img align="baseline" alt="august 25 to 28th meals" src="/wp-content/uploads/image/" /></p>
<p><img height="495" width="506" align="baseline" alt="Aug 25 to Aug 29 meals.png" src="/wp-content/uploads/image/Aug 25 to Aug 29 meals.png" /></p>
<p>&nbsp;Peace. I may update this blog on how it goes</p>
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		<title>One of the Biggest Obstacles to Massive Success</title>
		<link>http://www.leonapel.com/2008/07/19/one-of-the-biggest-obstacles-to-massive-success/</link>
		<comments>http://www.leonapel.com/2008/07/19/one-of-the-biggest-obstacles-to-massive-success/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 02:00:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.leonapel.com/?p=39</guid>
		<description><![CDATA[&#34;Ready Fire Aim.&#34; You&#039;ve probably heard the above phrase before. I have.
I notice people doing slow and ineffective methods of achieving their dreams. (...)]]></description>
			<content:encoded><![CDATA[<p>&quot;Ready Fire Aim.&quot; You&#039;ve probably heard the above phrase before. I have.</p>
<p>I notice people doing slow and ineffective methods of achieving their dreams.</p>
<p>You don&#039;t have to do it the hard way or earn it, despite what, many people will tell you.&nbsp; I think it&#039;s the approval seeking behavior people have that limits them from living the life they want.&nbsp; Think like Felix Dennis, a man worth an estimated half a billion and author of <u>How to Get Rich</u>.&nbsp; He recommends thinking independently because many people will be opposed to your quest to achieving big goals.</p>
<p>
While in business school, I&#039;d often hear: &quot;I&#039;ll stick to consulting for 3 years and then live out my passions.&quot; I don&#039;t see the point of delaying it. </p>
<p>I think this is one the biggest challenge people have.&nbsp; This may sound cheesy, but you already have what you needed all along: you&#039;re ready now.</p>
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		<title>How Effective Are Social Media Submissions?</title>
		<link>http://www.leonapel.com/2008/07/10/how-effective-are-social-media-submissions/</link>
		<comments>http://www.leonapel.com/2008/07/10/how-effective-are-social-media-submissions/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 05:06:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.leonapel.com/?p=38</guid>
		<description><![CDATA[Here&#039;s my take on submitting to websites like Digg.com&#8230;
Submitting to social media SUBMISSIONS is like gambling unless I&#8217;m mistaken. (...)]]></description>
			<content:encoded><![CDATA[<p>Here&#039;s my take on submitting to websites like Digg.com&#8230;</p>
<p>Submitting to social media SUBMISSIONS is like gambling unless I&rsquo;m mistaken. The results are not consistent.&nbsp; Please provide more evidence that it&rsquo;s worth the time or proven techniques to consistently get you traffic. Again, I&rsquo;m open minded and would appreciate more evidence to &ldquo;social media SUBMISSION effectiveness.&rdquo; Social media does work but submitting&hellip;?</p>
<p>This is not a high impact activity unless you have something very newsworthy (eg. exclusive or fresh information). Even if you do get traffic, how do you do something of monetary gain with it? If it&rsquo;s not worth the time, then we&rsquo;re back in the 90s where people excited over something like their &ldquo;hit counter.&rdquo;&nbsp; You can easily outsource this as a $5/hour job, but spending time thinking about is not a productive use of time.</p>
<p>As stated on http://www.pingpongpie.com/2008/07/need-social-media-success-dont-start-with-digg : &ldquo;if you know what you are doing, there is a good chance that you&rsquo;ll have an 80% success rate. I bet you could get at least 100,000 visitors.&rdquo; Respectfully, this blogger illustrates the uncertainty and unproven nature of this approach.</p>
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		<title>Google&#039;s New Affiliate Network (Performics)</title>
		<link>http://www.leonapel.com/2008/07/07/googles-new-affiliate-network-performics/</link>
		<comments>http://www.leonapel.com/2008/07/07/googles-new-affiliate-network-performics/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 21:55:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.leonapel.com/?p=37</guid>
		<description><![CDATA[Since Google acquired Performics, an affiliate network, I&#039;ve read some opinions on how &#34;this will change the game&#34; of CPA networks quite significantly. (...)]]></description>
			<content:encoded><![CDATA[<p>Since Google acquired Performics, an affiliate network, I&#039;ve read some opinions on how &quot;this will change the game&quot; of CPA networks quite significantly.</p>
<p>In my humble opinion, they&#039;re just building a better AdSense and they won&#039;t compete super-directly with CPA  networks.&nbsp;CJ doesn&#039;t get advertisers who know what they&#039;re doing as well as CPA  networks like <a href="https://portal.advaliant.com/Affiliate/New_AffEditProfile.aspx?Signup=1&amp;ReferralID=2257">AdValiant</a>.&nbsp; CJ, for a significant part, attracts advertisers who throw up offers without thinking about how well it will do for their respective publishers.</p>
<p>So, I think they&#039;ll just be like CJ with way better publisher capabilities for website owners open to get paid in a CPA as opposed to the traditional CPM/CPC. </p>
<p>AdSense is facing increasing threats from niched offerings like video ad services, contextual, and niche-specific ad platforms to help publishers monetize inventory. So, good move for them.&nbsp; This is what I tested on Banzza.com and rotated through an open ad server; however, it was too time consuming.</p>
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		<title>Thoughts on Success From Bill Bartmann, an American Billionaire</title>
		<link>http://www.leonapel.com/2008/07/06/thoughts-on-success-from-bill-bartmann-an-american-billionaire/</link>
		<comments>http://www.leonapel.com/2008/07/06/thoughts-on-success-from-bill-bartmann-an-american-billionaire/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 08:29:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[bill bartmann]]></category>

		<guid isPermaLink="false">http://www.leonapel.com/?p=36</guid>
		<description><![CDATA[Bill Bartmann, an American billionaire&#039;s, thoughts on success are as follows:

To succeed you must take risks.
To be willing to take risks &#8211; you must be unafraid of failing. (...)]]></description>
			<content:encoded><![CDATA[<p><strong>Bill Bartmann, an American billionaire&#039;s, thoughts on success are as follows:<br />
</strong></p>
<p>To succeed you must take risks.</p>
<p>To be willing to take risks &ndash; you must be unafraid of failing.</p>
<p>To be unafraid of failing &ndash; you must be unconcerned about other people&rsquo;s opinion of you.</p>
<p>To be unconcerned about other people&rsquo;s opinion of you &ndash; you must have</p>
<p><strong>Bill Bartmann on Success (You saw this billionaire in Toronto):</p>
<p></strong></p>
<p>To succeed you must take risks.</p>
<p>To be willing to take risks &ndash; you must be unafraid of failing.</p>
<p>To be unafraid of failing &ndash; you must be unconcerned about other people&rsquo;s opinion of you.</p>
<p>To be unconcerned about other people&rsquo;s opinion of you &ndash; you must have high self-esteem.</p>
<p>The proof of the hypothesis is that the reverse is equally true.</p>
<p>Unsuccessful people are afraid to take risks.</p>
<p>They are afraid to take risks because they are afraid to fail.</p>
<p>They are afraid to fail because they worry about other people&rsquo;s opinion of them.</p>
<p>They worry about other people&rsquo;s opinion of them &ndash; because they have <strong>low self-esteem.</strong></p>
<p>The proof of the hypothesis is that the reverse is equally true.</p>
<p>Unsuccessful people are afraid to take risks.</p>
<p>They are afraid to take risks because they are afraid to fail.</p>
<p>They are afraid to fail because they worry about other people&rsquo;s opinion of them.</p>
<p>They worry about other people&rsquo;s opinion of them &ndash; because they have <strong>low self-esteem.</strong></p>
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		<title>The Death of &#034;Reading Books&#034;</title>
		<link>http://www.leonapel.com/2008/01/29/the-death-of-reading-books/</link>
		<comments>http://www.leonapel.com/2008/01/29/the-death-of-reading-books/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 01:28:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Lifestyle]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[death of reading books]]></category>

		<category><![CDATA[steve jobs]]></category>

		<guid isPermaLink="false">http://www.leonapel.com/2008/01/29/the-death-of-reading-books/</guid>
		<description><![CDATA[Steve Jobs, the CEO Of Apple,&#160; was recently quoted as saying &#34;People don&#039;t read books&#34; when asked about one of Amazon&#039;s new developments. (...)]]></description>
			<content:encoded><![CDATA[<p>Steve Jobs, the CEO Of Apple,&nbsp; was recently quoted as saying &quot;People don&#039;t read books&quot; when asked about one of Amazon&#039;s new developments.</p>
<p>Applying the principle of charity, I intrepret that he meant that, on average, people are proportionally reading less compared to other activities (eg. watching videos, and using the internet).&nbsp;&nbsp; You&#039;re likely proof of that <img src='http://www.leonapel.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>This point is self-evident from human-nature.&nbsp; As anyone who went through public schooling will tell you, youth are far more enthusiastic about watching a video lesson as opposed to reading about it.&nbsp;</p>
<p>Steve Jobs obviously gets it.&nbsp; People live in the &quot;synopsis era,&quot; &quot;bullet-point&quot; era or whatever else you please.&nbsp; Just keep it brief.&nbsp;&nbsp; In fact, people want to talk more than they want to listen.&nbsp; That&#039;s one of the reasons why Web 2.0 is so hot.&nbsp;&nbsp; People want fast interaction.</p>
<p>People don&#039;t want to read a 900 page novel anymore.&nbsp;&nbsp; Speaking of which, the last 900-pager I read was in grade 12, called &quot;A Fine Balance&quot; by Rohinton Mistry.&nbsp; Great book.&nbsp; Great historical background.&nbsp; Great narrative.&nbsp;&nbsp; Did he need to use 900 pages to write it?&nbsp; I don&#039;t think so.</p>
<p>&quot;Sparks Notes.&nbsp; Coles Notes.&nbsp; Purple monkey?&quot; They get it.&nbsp;&nbsp; So, next time you speak &#8212; be concise.&nbsp; State your biggest point upfront.&nbsp; Speak in elevator pitches.&nbsp; And I should follow my own advice&#8230;.this blog post will end now.</p>
<p>P.S. This should have been a video, a photo, or in some sort of creative media since we both know you probably aren&#039;t going to read it &#8212; eh?&nbsp; Well, I guess I can&#039;t run for public office now.</p>
<p>&nbsp;</p>
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		<title>5 T&#039;s of A Marketing Expert (A Non Comprehensive List)</title>
		<link>http://www.leonapel.com/2007/12/08/5-ts-of-a-marketing-expert-a-non-comprehensive-list/</link>
		<comments>http://www.leonapel.com/2007/12/08/5-ts-of-a-marketing-expert-a-non-comprehensive-list/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 19:58:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.leonapel.com/2007/12/08/5-ts-of-a-marketing-expert-a-non-comprehensive-list/</guid>
		<description><![CDATA[There are many important components to marketing success.&#160; I recently had my first $3,300+ revenue day by applying several tactics I could sum up in 5 Ts.&#160; I&#039;m not a fan of writing too much and I know you don&#039;t like reading flowery articles, so the following are the summary points:
Techniques - Find sources of arbitrage&#8211;opportunities where you can make a margin. (...)]]></description>
			<content:encoded><![CDATA[<p>There are many important components to marketing success.&nbsp; I recently had my first $3,300+ revenue day by applying several tactics I could sum up in 5 Ts.&nbsp; I&#039;m not a fan of writing too much and I know you don&#039;t like reading flowery articles, so the following are the summary points:</p>
<p><strong>Techniques </strong>- Find sources of arbitrage&#8211;opportunities where you can make a margin.</p>
<p><strong>Technology </strong>- Know how to do it and/or finding people to help.</p>
<p><strong><span class="nfakPe">Testing - </span></strong><span class="nfakPe">Test, test, and test.&nbsp; Step out of your comfort zone and challenge yourself to learn.</span></p>
<p><strong>Tracking - </strong>Measure your results or you may be wasting your time testing!&nbsp; If you don&#039;t put in at least some measures to track your success, in my opinion, you&#039;re wasting your time.</p>
<p><strong>Tweaking </strong>- Once you find something that even partially works , analyse it and find ways to improve your marketing.</p>
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		<title>More Statistics From Facebook</title>
		<link>http://www.leonapel.com/2007/12/02/more-statistics-from-facebook/</link>
		<comments>http://www.leonapel.com/2007/12/02/more-statistics-from-facebook/#comments</comments>
		<pubDate>Sun, 02 Dec 2007 00:54:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://leonapel.com/2007/12/02/more-statistics-from-facebook/</guid>
		<description><![CDATA[Statistics

General Growth


More than 57 million active users
An average of 250,000 new registrations per day since Jan. 2007
An average of 3% weekly growth since Jan. (...)]]></description>
			<content:encoded><![CDATA[<h4 class="title">Statistics</h4>
<div class="statrow clearfix">
<div class="section">General Growth</div>
<div class="statistics">
<ul>
<li>More than 57 million active users</li>
<li>An average of 250,000 new registrations per day since Jan. 2007</li>
<li>An average of 3% weekly growth since Jan. 2007</li>
<li>Active users doubling every 6 months</li>
</ul>
</div>
</div>
<div class="statrow clearfix">
<div class="section">User Demographics</div>
<div class="statistics">
<ul>
<li>Over 55,000 regional, work-related, collegiate, and high school networks</li>
<li>More than half of Facebook users are outside of college</li>
<li>The fastest growing demographic is those 25 years old and older</li>
<li>Maintain 85 percent market share of 4-year U.S. universities</li>
</ul>
</div>
</div>
<div class="statrow clearfix">
<div class="section">User Engagement</div>
<div class="statistics">
<ul>
<li>Sixth-most trafficked site in the United States (comScore)</li>
<li>More than 65 billion page views per month</li>
<li>More than half of active users return daily</li>
<li>People spend an average of 20 minutes on the site daily (comScore)</li>
</ul>
</div>
</div>
<div class="statrow clearfix">
<div class="section">Applications</div>
<div class="statistics">
<ul>
<li>No. 1 photo sharing application on the Web (comScore)</li>
<li>Photo application draws more than twice as much traffic as the next three sites combined (comScore)</li>
<li>More than 14 million photos uploaded daily</li>
<li>More than 6 million active user groups on the site</li>
</ul>
</div>
</div>
<div class="statrow clearfix">
<div class="section">International Growth</div>
<div class="statistics">
<ul>
<li>Canada has the most users outside of the United States, with more than 7 million active users</li>
<li>The U.K. is the third largest country with more than 7 million active users</li>
<li>Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong</li>
</ul>
</div>
</div>
<div class="statrow clearfix">
<div class="section">Platform</div>
<div class="statistics">
<ul>
<li>Over 7,000 applications have been built on Facebook Platform</li>
<li>100 new applications added per day</li>
<li>More than 80% of Facebook members have used at least one application built on Facebook Platform</li>
</ul>
</div>
</div>
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		<title>Free Real Estate Service For Canadians</title>
		<link>http://www.leonapel.com/2007/11/12/free-feature-rich-easy-way-to-sell-homes-online/</link>
		<comments>http://www.leonapel.com/2007/11/12/free-feature-rich-easy-way-to-sell-homes-online/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 17:42:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Real Estate]]></category>

		<category><![CDATA[homes for rent]]></category>

		<category><![CDATA[homes for sale]]></category>

		<guid isPermaLink="false">http://leonapel.com/2007/11/12/free-feature-rich-easy-way-to-sell-homes-online/</guid>
		<description><![CDATA[Banzza is a free, feature-rich and easy way for Canadians to sell their homes online.
It&#039;s fully functioning now and in BETA form.&#160; It will soon be rereleased to the public. (...)]]></description>
			<content:encoded><![CDATA[<p>Banzza is a free, feature-rich and easy way for Canadians to sell their homes online.</p>
<p>It&#039;s fully functioning now and in BETA form.&nbsp; It will soon be rereleased to the public.</p>
<p>Visit Banzza for search <a href="http://www.banzza.com/homes-for-sale.php">homes for sale</a> or <a href="http://www.banzza.com/homes-for-rent.php">homes for rent</a></p>
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		<title>Fresh Facebook Statistics From September 2007</title>
		<link>http://www.leonapel.com/2007/10/31/fresh-facebook-statistics-from-september-2007/</link>
		<comments>http://www.leonapel.com/2007/10/31/fresh-facebook-statistics-from-september-2007/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 16:30:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://leonapel.com/2007/10/31/fresh-facebook-statistics-from-september-2007/</guid>
		<description><![CDATA[The following are fresh facebook facts acquired from my friend who works in Facebook&#039;s Canadian marketing:
&#160;
Audience:
&#8226; Over 47 million active users monthly. (...)]]></description>
			<content:encoded><![CDATA[<p>The following are fresh facebook facts acquired from my friend who works in Facebook&#039;s Canadian marketing:</p>
<p>&nbsp;</p>
<p>Audience:<br />
&bull; Over 47 million active users monthly.<br />
&bull; 19% have college as their primary network.<br />
&bull; 25% have geography as their primary network.<br />
&bull; 12% have high school as their primary network.<br />
&bull; 1% have work as their primary network.</p>
<p>Engagement:<br />
&bull;57 billion total page views per month (#6 among all sites).*<br />
&bull;50% of active users return every day.<br />
&bull;2.4 average visits per visitor per day, 22 visits per month.*<br />
&bull;21 minutes per visitor per day, 192.5 minutes per month.</p>
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