Monthly Archives: January 2016

What is the Most Powerful Emotional Experience?

Why People Conform (from Simon Black): “Two Dutch scientists had conducted an experiment in which they exposed test subjects to a wide range of scenarios to evoke some of the most primal human emotions– joy, anger, etc. Subjects were hooked up to an electro-encephalogram (EEG) in order to quantitatively measure their brains’ cognitive response to… Read More »