- Manufacturers are now be empowered by technological advances and can reach their target audiences far more efficiently and effectively.
- Therefore, the future of shopping will progress increasingly towards consumers buying directly from a manufacturer to be competitive.
- Manufacturers who think they can rely solely on a retailer, who marks up price 25-75% (or more), will be forced to adapt to secure market share.
- Virtually all brokers are the result of a temporary market inefficiency. Of course, brokers add value but in many cases streamlining processes and technology will create a more efficient marketplace
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