I’ve written earlier about why brand advertising is highly risky. As the article indicates above, Old Spice’s sales have actually decreased.
I’ll offer Old Spice a deal where I will increase their sales by at least 10% with only HALF of the budget they spent on the old spice campaign. Contact me.
Funny doesn’t necessarily sell. This stuff has been written about for ages. You can read about my post about this matter here: http://www.leonapel.com/2009/08/17/why-performance-marketing-is-superior-to-brand-advertising/. The biggest consistently profitable marketers understand marketing is a science and should not be left to chance.