Monthly Archives: August 2009

Why Performance Marketing is Superior to Brand Advertising

Summary: Comparatively, brand advertising is like gambling as a business strategy whereas performance marketing involves measurable, scientific strategy to achieve a return on investment. Viral marketing is another inferior strategy and it’s also like gambling as a business strategy.  If you had a limited budget of $50,000, for example, would you put it on a… Read More »

Evolution of Communication

You can now follow me on twitter: twitter.com/leonapel I like the format of twitter for more regular posts and using this blog for detailed explanations where I can elaborate in depth 🙂 Also, I’m lovin’ my iPhone 3GS; however, there’s an extremely high chance I’ll supplement it with an Android.  Why? First, I’m in the… Read More »