Innovate First. Invent Second.

I believe this post can save you a lot of time and effort.  As a student of human behavior, I noticed a common logical flaw is that humans think they need be very creative to be successful and want to carve their place in history.

In other words, the feeling of importance is very powerful (that’s definitely a borrowed theory). Some argue it’s the most powerful human motivator.

Here’s an oversimplified example: would you rather travel the world to learn how to get from point A to point B or would pull out a map (assuming your goal is to get from point A to point B)?   Sure, travelling can be fine.  But, it’s often inefficent to break new ground when you can start at a proven starting point by benefting from the collective wisdom of people before you. 

That sounds common like common sense right?  Well, why do entrepreneurs and marketers think they need to create the next super-creative-extraodinaire business idea when there are many thing out there that already work?   Now, after you’re doing well with your innovation and have done your homework, I believe inventing based on proven principles is a more intelligent option.

Things to avoid:

– Seeking the glory/the credit/being special

– Having a big ego

Things to do:

– Get results

– Do your homework