Topics of Interest to Leaders, Entrepreneurs, and Marketers
Archive for December, 2007
5 T’s of A Marketing Expert (A Non Comprehensive List)
Dec 8th
There are many important components to marketing success. I recently had my first $3,300+ revenue day by applying several tactics I could sum up in 5 Ts. I’m not a fan of writing too much and I know you don’t like reading flowery articles, so the following are the summary points:
Techniques - Find sources of arbitrage–opportunities where you can make a margin.
Technology - Know how to do it and/or finding people to help.
Testing – Test, test, and test. Step out of your comfort zone and challenge yourself to learn.
Tracking – Measure your results or you may be wasting your time testing! If you don’t put in at least some measures to track your success, in my opinion, you’re wasting your time.
Tweaking - Once you find something that even partially works , analyse it and find ways to improve your marketing.
More Statistics From Facebook
Dec 2nd
Statistics
General Growth
- More than 57 million active users
- An average of 250,000 new registrations per day since Jan. 2007
- An average of 3% weekly growth since Jan. 2007
- Active users doubling every 6 months
User Demographics
- Over 55,000 regional, work-related, collegiate, and high school networks
- More than half of Facebook users are outside of college
- The fastest growing demographic is those 25 years old and older
- Maintain 85 percent market share of 4-year U.S. universities
User Engagement
- Sixth-most trafficked site in the United States (comScore)
- More than 65 billion page views per month
- More than half of active users return daily
- People spend an average of 20 minutes on the site daily (comScore)
Applications
- No. 1 photo sharing application on the Web (comScore)
- Photo application draws more than twice as much traffic as the next three sites combined (comScore)
- More than 14 million photos uploaded daily
- More than 6 million active user groups on the site
International Growth
- Canada has the most users outside of the United States, with more than 7 million active users
- The U.K. is the third largest country with more than 7 million active users
- Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong
Platform
- Over 7,000 applications have been built on Facebook Platform
- 100 new applications added per day
- More than 80% of Facebook members have used at least one application built on Facebook Platform