Archive for October, 2007

The following are fresh facebook facts acquired from my friend who works in Facebook’s Canadian marketing:

Audience:
• Over 47 million active users monthly.
• 19% have college as their primary network.
• 25% have geography as their primary network.
• 12% have high school as their primary network.
• 1% have work as their primary network.

Engagement:
•57 billion total page views per month (#6 among all sites).*
•50% of active users return every day.
•2.4 average visits per visitor per day, 22 visits per month.*
•21 minutes per visitor per day, 192.5 minutes per month.

OpenSocial is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks:

• Profile Information (user data)
• Friends Information (social graph)
• Activities (things that happen, News Feed type stuff)"

Read This Tech Crunch Article About New Facebook Killer Called OpenSocial